"Tide Original liquid laundry detergent provides the Tide clean you love, now more concentrated for more stain removal and freshness and less water*. Americas #1 detergent** is specifically designed to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs. Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.* vs. previous formula** based on sales" Amazing Tide clean from Americas #1 selling detergent. This liquid laundry detergent is the Tide you love, now with 40% more stain & odor removal power per drop. *vs. previous formula With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula Infused with the Original Scent you love