Shore Lunch® Beer Batter Fish Batter Mix. Old Guide's Secret™ recipe: For generations, fishing guides handed down their homemade recipe for fish batter. It became known as the Old Guide's Secret, synonymous with the flavor of the northwoods. In the early 1980s Sportsman's Recipes, Inc acquired this recipe and the Old Guide's Secret debuted as Shore Lunch® brand. Already a favorite with fishermen, hunters and outdoors enthusiasts, our original recipe breading quickly became a favorite with discerning consumers. Today, our diverse range of products will show you why Shore Lunch brand is Where the Journey to Outdoor Flavor Begins™. Shore Lunch breading/batter mixes are Where the Journey to Outdoor Flavor Begins™. Our beer batter has a rich flavor and crisp texture that brings out the best in your favorite foods. 800.334.4468. www.shorelunch.com. ©2013 Southeastern Mills, Inc.