Whole Grain Stamp: 40g or more per serving. Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber per day from whole grain oat foods, like Morning Oat Crunch cereal, may reduce the risk of heart disease. One serving of Morning Oat Crunch cereal provides 1.3 grams of soluble fiber from oats. Wake up Your Morning! Barbara's Morning Oat Crunch is simply delicious, and each hearty bowl is packed with the whole grains, protein, and fiber that your body needs. The wholesome crunch will keep you satisfied, so that you can enjoy the day ahead! Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Check out our Environmental Counter online to track the difference we are making together! Please visit www.barbaras.com/givesback. Our Story: A pioneer in the natural foods movement, Barbara's was founded in 1971 by a 17-year-old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. At Barbara's, we believe that life is delicious--and is worth taking a bite out of every day! 40g Whole Grains Non-GMO Project Verified Rainforest Alliance Certified 5g Protein 4g Fiber Kosher