Organic Noni 100 is made from whole noni, a tart super fruit that grows on green, leafy trees along the rocky beaches and sandy shores of islands dotting the South Pacific which supports detoxification and digestion. Rooted in earth often hardened with volcanic lava flow, the noni tree flourishes in the breezy tropics. Polynesian settlers carried the precious fruit in canoes for sustenance across the expansive Pacific Ocean before landing on the lush islands of Hawaii. Many who cherish the fruit say a prayer of gratitude to the noni tree before prying a fresh fruit from its branches.